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The Adobe Marketing Cloud empowers marketers to use customer insight to optimize interactions—creating more personalized, relevant customer experiences while maximizing their marketing spend. Adobe marketing cloud integrates digital marketing offerings with analytics, leading to efficient coordination. Adobe integrates all its digital marketing offerings on top of Analytics so that each application has access to a valuable cache of information. The integration allows different departments of a marketing department to seamlessly share reports with each other, coordinating efforts by acting on the same data.
The following core solutions from the marketing cloud suit solve any challenges in creating most efficient customer experience.
- Adobe Experience Manager enables marketers and developers to design, manage, and deliver customer facing digital experiences across all interaction channels including web, mobile, social, video, and in-store.
- Adobe Analytics is a powerful analytics package for measuring the performance of websites and marketing campaigns. It is a set of tools for predictive and real-time analytics that can be integrated into third-party sources.
- Adobe Target makes it easy for you to create personalized digital experiences that deliver real results and revenue. It helps in giving specific user experience to targeted audience.
- Adobe Campaign, formerly Neolane, provides best-in-class campaign, offer, and personalization management capabilities for sophisticated automation and execution of marketing programs across all channels—digital and traditional.
- Adobe Social provides a publishing platform for social content, social ads, interpreting social conversation to derive the sentiments and respond in real time to any social media content.
